Stepping up the tempo of export and reversing the recurring import-export imbalance is a clear path to improving the nation’s economic fortunes. Therefore, solving the critical challenge of not been able to sell to a global pool of consumers of about 7 billion people is both urgent and expedient. For Nigerian made goods, the hindrances usually stem from both real and perceived poorness of quality.
Over the years, the spate of appeals to patronize Made-In-Nigeria goods have yielded no concrete results even amongst the citizens, confirming the notion that there is a global convergence of tastes, not just markets. And with no substantial patronage from home or abroad the local industries are nothing but endangered species, undermining the whole concept of the Nigerian Industrial Revolution Plan. Products from Nigeria can achieve greater global penetration based on a really, simplistic paradigm:
If You Build It Well, Brand It With The Global Trends In Mind, The World Will Buy.
. Asians have pulled it off and so we can. And MINFOW presents one of the clearest opportunity for export re-invigoration as it complements the efforts of various Nigerian regulatory agencies in promoting quality agenda and transform Nigeria into a net exporting country away from oil.