Category Archives: Brand Building

Shopping cart full of food in supermarket aisle side tilt
By July 17, 2017

Marketing Week’s 100 most disruptive brands were upstaged quickly this year when Amazon announced it was buying Whole Foods. Now that’s truly disruptive!


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Ads
By July 17, 2017

Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how


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SNAPChat
By July 17, 2017

Utilize basic marketing principles to reach Snapchat audiences. Mondelez’s Sour Patch Kids won PR buzz and marketing success with its


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By July 13, 2017

Obinna Chima A former Deputy Governor of the Central Bank of Nigeria (CBN), Prof. Kingsley Moghalu, has said that globally,


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553ff7d2eab8ea0068d64a92
By July 12, 2017

Read, reflect, and experiment.Spencer Platt/Getty Images In the article “Malcolm Gladwell got us wrong,” the researchers behind the 10,000-hour rule


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Light-bulb-moment
By July 7, 2017

It may come to you while you’re working late, driving to the office, or even when you’re struggling to sleep


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EM
By July 7, 2017

Breaking the mould Keala Kanae founder of AWOL Academy, an online marketing education and mentorship platform aimed at small businesses, describes himself


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Rego
By July 6, 2017

A Multimillionaire Reveals the Best Thing About Being Crazy-Rich Let’s say you were handed $8 million today, no strings attached.


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dims
By July 1, 2017

Americans have learned that while Coke may be “it” and that “nothing else is a Pepsi,” drinking a lot of


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By June 30, 2017

Gao Hongbing, an Alibaba Group vice president and director of AliResearch, discusses the Chinese consumer at the World Economic Forum’s


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