Posted on January 24, 2017
Jumia Market says it is launching this week an improved version of its shopping platform, overhauling its design, signature colour and its customer’s shopping journey.
According to the firm, the website will sport the colour green to delight all the customers and partners.
The company said in a statement that with the move, “Jumia Market will reassert its value proposition to its customers and focus on its three most distinct added values.”
The values, it said, were, “Offering the best deals and unique products that customer would not be able to find anywhere else, providing a safe place to buy and sell and gathering on one single platform, the largest and most diverse community of sellers and buyers.”
The statement stated that the new layout would be introduced in Nigeria, Ghana, Morocco, Ivory Coast, Cameroon and Kenya.
“This change highlights Jumia Market’s continuous move towards a community-first approach: a new featured box will appear above each top-rated seller on the website, providing more transparency and ease of navigation to the customers,” it stated.
It added that the new layout would feature a direct link to start selling to sellers who would see their sellers’ experience on the website much simplified and their efforts rewarded.
“The new layout strengthens the identity of the thousands of people selling on Jumia Market every day,” the Chief Executive Officer, Jumia Market Africa, Massimiliano Spalazzi, said.
He also said, “Sellers – Small and Medium Enterprises and individuals – can now gain more visibility by becoming featured sellers on the homepage and increase their sales.
“At the same time, buyers can enrich their shopping experience by directly messaging the sellers and reviewing the shopping experience of other Jumia Market members through the ratings and comments.”