Posted on September 9, 2017
The Nigerian travel and tourism industry is projected to generate 25,500 new direct and indirect jobs in this year, according to a study carried out by the World Travel and Tourism Council.
The council stated that estimated 1,818,500 jobs in 2017 were an increase of 1.4 per cent from 1,793,000 jobs the sector generated in 2016.
According to the report, the tourism industry is projected to generate 22,083 additional direct jobs this year, a 3.4 per cent increase from the 649,500 direct jobs the sector created in 2016.
It estimated that with a rise in employment at 3.3 per cent per annum, the sector would have created 926,000 direct jobs by 2027.
“In 2016, the total contribution of travel and tourism to employment, including jobs indirectly supported by the industry was 4.5 per cent of total employment (1,793,000 jobs). This is expected to rise by 1.4 per cent in 2017 to 1,818,500 jobs and rise by 3.6 per cent per annum to 2,598,000 jobs in 2027,” the council said.
In terms of the sector’s contribution to Nigeria’s economy, the total contribution of travel and tourism was N5.124tn ($20.3bn) in 2016, representing 4.7 per cent of the country’s GDP, the report stated.
However, the economic impact of the sector through direct and indirect business activities is forecasted to fall by 1.3 per cent in 2017, and rise by four per cent per annum to N7.507tn ($29.7bn) by 2027, representing about 4.5 per cent of the country’s GDP.
In terms of direct business transactions, the report added, “The direct contribution of travel and tourism to the GDP in 2016 was N1.861tn (1.7 per cent of GDP). This is forecast to rise by 1.1 per cent to N1.881tn in 2017. This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation.
“The direct contribution of travel and tourism to GDP is expected to grow by 3.6 per annum to N2.680tn (1.6 per cent of GDP) by 2027.”
Speaking recently at the Nigerian Hospitality and Tourism Conference organised by Jumia Travel in Lagos, the Director-General, Nigerian Tourism Development Corporation, Mr. Folarin Coker, said that for the international tourism market to grow, Nigeria needed a strong domestic market, because domestic tourism was the only form of sustainable tourism.
In his keynote address on the theme: ‘Maximising the Potential of the Hospitality and Tourism Industry: The Role of the Government’, Coker added, “The bedrock of tourism is not the big footprint of foreign brands, but rather, the many cottage industries manned by passionate indigenes. That is what allows tourism to be the largest employer of labour in the world, even over the oil industry.”
The Managing Director, Jumia Travel Nigeria, Omolara Adagunodo, in her welcome remark, listed some of the laudable initiatives the online travel agency had embarked on as part of efforts geared towards promoting travel and tourism within the country.
Adagunodo said, “In the last five years of our existence as a company, we have been involved in notable endeavours that sought to move the industry forward. One of the very first things we noticed at a time was the lack of data in the travel industry.
“As you all know, data is indeed crucial to the planning and development.”